A bit about me
Before transitioning into user experience, I managed large-scale email and website campaigns, analyzed performance metrics, and improved site usability. Working closely with cross-functional design, product, and engineering teams gave me an early glimpse into the world of UX design.
I often felt drawn toward the design side of projects and was curious to learn more, which ultimately lead me to pursue UX. Recently I completed the Google UX Design Certificate program, gaining hands-on experience in the end-to-end design process: empathize → define → ideate → prototype → test.
Outside of UX design, I enjoy spending time in nature, learning new skills, and exploring my creativity, whether reading, writing, running, or experimenting with baking recipes.
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Tools: Figma, Photoshop & Illustrator, HTML, CSS, SQL, WordPress, Squarespace
Skills: User research, problem statements, personas, information architecture, design systems, wireframing, prototyping, and usability testing
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Google UX Design Certificate - Coursera | 2025
B.A. in Media Studies & English - University of California, Berkeley (Berkeley, CA) | 2016
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E-Commerce Lead - Kick Ash Products
Ellison Bay, WI | March 2022 – October 2024
Created and updated Squarespace website content, images, and promotional campaigns
Supported packaging redesign, ensuring accurate designs & product info for 8 products
Analyzed production data to inform strategic decisions, developing and tracking goals
Led day-to-day product operations including baking, packaging, and shipping
Digital Content Publishing Specialist (Independent Contractor) - Amsive Digital
New York, NY | November 2021 – August 2022
Published and updated client websites using WordPress with custom HTML and CSS
Optimized content with formatting, hyperlinks, metadata, and imagery for improved UX
Partnered cross-functionally to QA content, ensuring accuracy and functionality
Website & Email Marketing Associate- Minted
San Francisco, CA | July 2016 – September 2020
Owned execution of website and email content and promotions using CMS and ESP tools
Analyzed site and email performance data to identify areas for optimization and growth
Wrote SEO content (1,000-2,000 words) to drive organic traffic and improve rankings